Kitchen and bathroom appliances

The kitchen and bathroom appliance industry is the research field that 皇冠体育博彩 has invested in in recent years. Our research not only solves the product force demands dominated by rational and functional concepts for customers, but more importantly, finds new opportunities for customers' brands and products。

In 2019, we were commissioned by leading domestic kitchen and bathroom appliance brands to conduct brand health research。In this study, we break through the foundation of traditional brand health research and add the examination of the elements of brand experience. For products dominated by rational function, we find new opportunities for brand positioning from a new perspective through new research design and new analysis methods。

Rich research perspectives, from every detail of the store experience to every use step and feeling at the user's home, to deeply explore the user's demands and pain points。