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No one wants to spend tens of thousands of dollars and several months on a study that has no value。However, in the actual survey project, we will find that some customers have completed a survey project, but feel disappointed with the survey results。There are many factors that influence the results of the study, but this article focuses on only two of them: fragmented departments and inappropriate targets。Through the discussion of these two points, a direction can be determined - to "ask the right questions" as the goal, to avoid the common problems on the market research extension service。 Separate departments - The need for integration rather than isolation A business is made up of different departments, each with its own plans, goals and policies。Investigations are either going to be conducted in these separate departments...
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How can the experience economy save department Stores?Department Store Loyalty Driving Model (Interpretation)
In How Can the Experience Economy Save Department Stores?Department store loyalty driven model in the first two [For more information, please click: Build; in-depth],We introduced the relationship between customer experience and loyalty and the source of experience value,In this article,We will explain this further: in the age of experience economy,How to use experience value to build customer loyalty to department stores。 The key to building customer loyalty in department stores is to enhance the experience value and create customer loyalty with real experiential shopping。 The formation of customer loyalty depends on real experiential shopping to provide customers with real experiential shopping does not refer to a specific link of shopping, but the full flow provided by the operators of department stores on the basis of the whole process of customer consumption experience.
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Traditional market research methods are dying? Now, almost everyone is saying that big data is the solution to successful marketing。By viewing the platform's segmented data and consumer information, we can gain a comprehensive understanding of consumer preferences and purchasing habits。All market researchers do is aggregate data from different sources, which big data can do。I don't know when, it seems that there is a voice saying: traditional market research is dead!Because he can never tell us what the consumer is really doing, only what the consumer claims to be doing。 But is this really the case?Many companies are discovering that big data, while useful, has its limits。Big data can tell us what consumers have done in the past and use it to predict their future.
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I continue to improve the service process, but the customer is always dissatisfied。 In the fierce market competition, achieving innovative and differentiated customer experience is a great challenge for any company。In order to provide customers with better service and better experience, enterprises continue to develop a series of service standards and processes, and continue to conduct various training for employees, but in the end, customers will still have one or another dissatisfaction, and even continuous complaints, a large number of customers, resulting in a decline in turnover。This time often the enterprise will be very depressed, obviously my service staff has done the best according to the process, but why the customer is still not satisfied?Here's the problem: You're just doing your best。If you can't identify the blind spots in your service processes,...